Email Marketing Benchmark

Industry Open Click Unsub
Agriculture and Food Services 26.06% 3.94% 0.29%
Architecture and Construction 25.38% 3.86% 0.35%
Arts and Artists 27.97% 3.28% 0.29%
Beauty and Personal Care 20.72% 2.82% 0.35%
Business and Finance 20.68% 3.14% 0.24%
Computers and Electronics 24.65% 2.83% 0.31%
Construction 22.67% 2.40% 0.48%
Consulting 18.78% 2.57% 0.29%
Creative Services/Agency 23.65% 3.36% 0.37%
Daily Deals/E-Coupons 13.20% 1.88% 0.09%
eCommerce 17.35% 3.00% 0.20%
Education and Training 22.49% 3.42% 0.21%
Entertainment and Events 20.93% 2.51% 0.27%
Gambling 18.72% 2.04% 0.20%
Games 20.31% 4.07% 0.24%
Government 25.69% 3.64% 0.14%
Health and Fitness 24.27% 3.64% 0.14%
Hobbies 30.71% 6.65% 0.22%
Home and Garden 26.44% 4.40% 0.39%
Insurance 19.72% 2.37% 0.21%
Legal 21.23% 3.25% 0.19%
Manufacturing 23.78% 3.14% 0.39%
Marketing and Advertising 18.81% 2.44% 0.29%
Media and Publishing 22.93% 5.14% 0.12%
Medical, Dental, and Healthcare 22.76% 3.07% 0.29%
Mobile 23.32% 3.16% 0.42%
Music and Musicians 22.49% 3.03% 0.31%
Non-Profit 25.12% 3.25% 0.19%
Other 22.58% 3.18% 0.28%
Pharmaceuticals 17.79% 2.62% 0.24%
Photo and Video 27.03% 4.28% 0.41%
Politics 22.60% 2.74% 0.23%
Professional Services 21.72% 3.21% 0.34%
Public Relations 19.98% 2.15% 0.25%
Real Estate 22.12% 2.68% 0.34%
Recruitment and Staffing 20.77% 3.17% 0.33%
Religion 22.27% 3.50% 0.13%
Restaurant 24.61% 1.60% 0.29%
Restaurant and Venue 22.56% 1.58% 0.38%
Retail 23.16% 3.26% 0.30%
Social Networks and Online Communities 21.98% 3.89% 0.24%
Software and Web App 21.86% 3.26% 0.40%
Sports 26.57% 3.91% 0.28%
Telecommunications 19.77% 2.38% 0.25%
Travel and Transportation 20.00% 2.77% 0.24%
Vitamin Supplements 18.12% 2.44% 0.27%

Source: Mailchimp

Comments are closed.