- 8 November 2011
- Email Marketing
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Email marketing tips: Do Not Reply address
8 November 2011 Posted By Wise Target
Wise Target always advise our email marketing customer to NOT use a non-existence from email address such as donotreply@domain.com because we don’t want our customers campaign to look like a SPAM. If the customer, for some reasons, cannot provide us with a valid email address, we can provide one for them under a non-branded domain name.
To illustrate our points further, we recommend you to read a short article on AWeber Blog (here) on why they think do-no-reply address is a taboo. In the gist, we don’t want to use do-not-reply address because we want our campaign to be a 2-way communication and it can also trigger some spam filter.
