Why we advise against using Facebook as a media and a website

This post is purely our professional opinion, please feel free to share your thoughts.

Facebook has just recently announce its new concept ‘timeline’ in which the look of all pages and profiles will be updated to reflect this new concept (see image here). This will force all business pages to update/redesign their page to go better with the new layout. Not only changes in its appearance, Facebook has also introduced a new metric, “People talking about,” that will soon have more weigh than the ‘like’ that businesses have been investing in getting them. Not only that, all Facebook applications from now on will need to run on HTTPS.

How will these updates effect business? First of all, they need to spend more money in getting the HTTPS and in developing a new look for their timeline. However, the new timeline is more favorable because it allows for better page branding. Secondly, the number of likes will not contribute to getting their messages broadcast as much as before; more weigh will be put on user interaction between the page. Only when user has consistently interact with the page, then messages from the page will be shown on the user’s feed. Lastly, they will need to rethink their tactics in integrating social media with their plans. Facebook is still pretty much influence by Vision of Mark Zuckerburg and he is an ambitious man and the fact that we dont know what will be his next move is, to me, is a risk.

Facebook should be use as a channel not as a media. It’s still evolving and I think we should develop a strong website then promote it via Facebook. We can use its function such as ‘like’, log-in with Facebook, and etc on our sites to take advantage of its vast user profiles to build our own customer profiles.